Most of the
website publishers and blogger have been making their marketing Strategy
aggressively and optimizing their site to rank on search engine. Still there
are several traditional marketing strategies to drive more
traffic. In these days SEO (Search Engine Optimization) and SMO
(Social Media Optimization) are popular and effective ways to drive traffic.
However, all website publishers and bloggers are not familiar with the term SEO and SMO and they
are using traditional ways to generate massive traffic to their sites and
uplifting internet marketing steadily. In this competitive internet giant,
every website owner try to ranking their site on #1 position and it is the
challenging job for all, even an expert webmaster. Such as social media is also
playing effective role to drive regular traffic as well as making the site more
interactive. This is the modern technique to drive massive traffic and increase
the link visibility on search engines.
Familiar with brand Drive 38% Traffic:
Brand makes
the websites perfect and drives tons of traffic. One research report (ForeSee)
clarifies that established brand of website can drive their traffic up to 38%.
It means we need to build unique brand of website and make it familiar with
visitors. However, how could it be possible? Simply, make it unique color,
design, decorate with valuable contents. Give something extra input to your
visitors. When you deliver high quality services to your visitors, they will
definitely familiar with your website and will visit regularly. Let see an
example: if you have an internet Marketing website and you regularly update it,
then your visitors will familiar with your website and enter to your website to
gain internet marketing ideas. Therefore, make your site under specialized
niche and expose all activities through expert. When your visitor feel that
your information is valuable for them then they will returned back again and
again.
Promotional Email Drive 19% Traffic:
Another
traditional ways to drive traffic through Email marketing is also perfect.
According to ForeSee survey, promotional email marketing drives 19% traffic.
Email marketing is still much more admired and effective to drive loads of
traffic. Although, it is the major challenges that all internet marketer can
not get success through this technique. They need efficient
strategy to promote their website through Email marketing. In
reality, email marketing is also possible to convert email-referrer visitors to
regular visitors. However, need to build email list and send regular
information for email subscription. Establish brand can attract this technique
to pursue email subscriber and can send them promotional offers packages such
as discount, free coupons, gifts, premium offers etc. one another Internet
Marketing Research revealed that more than 42 percent email with premium offers
catch the attention of their email subscribers and they enter to the web
links.
Search Engine Result Drive 8% Traffic:
Search
Engine Traffic is permanent ways to drive loads of traffic. So, need to build
your website SEO and SMO friendly. Google, Bing, SMN, AOL are popular search
engines drive
numerous web traffic though search engine result. According
to FourSee Survey there is at least 8% traffic drive during search engine
results. Thus, you have to focus your marketing strategy to build your site SEO
friendly. Search engine optimization is the process to boost your ranking on
search engine and shows link on the top of the search engine results. When any
people search specific keywords on search engine, then they will get your web
information with hypertext link, if your site valuable to rank on search engines.
Google is covering more than 78% percent search engine traffic and you can
drive some traffic from it. Local search engines are valuable to drive local
search results and drive traffic. Therefore, you can optimize website on local
search engines.
TV, Radio, Newspaper or Magazine ads Drive 8% Traffic:
TV,
Newspaper, Radio, Wall painting, Hoarding board display, cinema or shopping
mall screen-board displays, magazine ads are traditional ways to promote
website and drive traffic. Still, these techniques are working very smoothly. According
to FourSee Survey, this technique helps to drive at least 8% web traffic. However,
this technique is not possible for all kinds of business or internet marketer.
On the other hand, this traditional ways to drive traffic is really effective
to build your brand and keep them long run. Once they enter to your website and
get something extra, then they will bookmark your webpage or keep their mind. You
can also write eBook or tutorial books and includes your website information
with promotional target then it can be good ideas to drive traffic to your
website.
Word-of-mouth Recommendation Drive 8% Traffic:
It is also
a well idea to promote your website and drive some traffic. According to FourSee
Survey, word-of-mouth recommendation technique can drive 8 % traffic to your
website. You can recommend website to your followers, employees, students,
colleagues, social media friends, supporters, seminar or conference
participants or question answer forums. This really effective technique if your
use this tools on the right way. You can also put your website information on
visiting or e-cards and send to your email subscribers.
Internet Advertising can Drive 7% Web Traffic:
In these
days it is the popular ways to drive traffic. Most of the internet marketer
uses this technique to drive traffic to their site and convert visitors to
buyers. Internet advertising companies
are also proving various kinds of ads plans and attracting the internet
marketers. According to FourSee, internet Adverting can drive 7% web traffic.
Internet advertising like PPC (Pay-per-Click), banner ads, videos ads etc is
popular ads programs. Google AdWards is the best ways to promote your website
on internet through PPC ads plans. You can choose keywords, PPC rate,
impression rate, target limit etc. according to your advertising campaign
budget.
Interaction on Social Media Drive 5% Traffic
Social
Media Optimization (SMO) is the latest model to promote website and increase
the link visibility on search engines. It is also popular way to drive
social media traffic and increase the online presence. According to FourSee
Survey, social media interaction can drive 5% traffic. Therefore, you have to
focus your marketing strategy to optimize the Social Media and drive traffic
through interaction. Facebook Pages, Twitter, Google +, Google + pages,
LinkedIn, MySpace, StumbleUpon, Reddit, Tumblr etc are popular tools to share,
posts and interact with people. Twitter and Facebook Pages are more effective
compare with other tools. Thus, create attractive Facebook pages and Twitter
account, then regular update it.
Blogs or Discussion Forum Drive 3% Traffic:
Blogs comments
and Forum Discussion are effective to drive some traffic to your website. When
you read any blogpost, then you can leave comments or you can also create your
own separate blogs. Community Forums are also best platforms to share
and care people and drive traffic through recommendation link or profile links.
According to FourSee Survey, blogs or forum discussion can drive up to 3
percent web traffic.
Shopping Comparison website Generate 2% Traffic
Shopping
comparison is the best ways to well inform to the buyers -which is good or bad.
There are many website compare the products and helps to shows the defect or
goodness aspect of the products. According to FourSee Survey, Shopping
Comparison can generate 2% traffic.
Product Review website Drive 2% Traffic
In these
days, many people buy any product and service after reading the review of the
products. Suppose, Mr. A planning to buy Galaxy S5, then he definitely reads Product
review of Galaxy S5 and then takes decision whether he ready to buy this
phone or not. There are many highly professional website reviewing many
products and sharing the right information to the expected buyers. According to
FourSee survey, product review website helps to drive 2% traffic to your site.
Therefore, you can also publish review post to your product and well inform to
your prospective buyers.
There are
various ways to drive traffic, however, decide which way is perfect for your
niche website. You have to use all technique to generate
more traffic and improve the internet marketing for increase sales and
income level. If you are really serious for internet marketing or offline
business then you have to build strong brand and promote it strategic ways.



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